Something from my editing past..  Hope you understand how tricky the editing can be with a very limiting time frame..  Happy day!

                                           http://visualsuccess.wix.com/dreamcatcher

Jason Kelly - Website

Ben Banks - Commercial

Dustin Broadhead - Logo

Parker Clarke - Style Guide

The Life Aquatic with Steve Zissou

Art Director: Jason Kelly

Set Design: Dustin Brodhead

Director of Photography: Ben Banks

Costume Design: Parker Clark

Art Director:

 Stefano Maria Ortolani, Marco Trentini and Eugenio Ulissi.

Figure/Ground Relationship: In this clip the figures in the sub are in a very confined area. this is comical and you notice that the sub that was on the deck of the boat would no way fit 13 people. there is even a sign on the dash of the sub that reads no more then 6 people.

Gestalt Principles:

Law of Similarity, and Law of Proximity: The similarity of the crew uniform; the red cap, the blue shirt, and blue speedo. Also, the confinement of the sub; however, the red hat stands out to the eye. 

Law of Continuity: 

Law of Closure: We are looking through the front window of the sub and the actors are looking past us (the camera) this leads us to believe there is a world outside the windows of the sub. 

Design:

Texture: the texture of the sub outside looks like metal with rivets. the inside of the sub looks old and worn. If the actors where not sitting down you would see the old tatter seats, also they are all different styles of chairs.  

Line and Form: The lines complete the appearance of a round sub, for example, the pattern of the lines on the roof of the sub imply that the sub is round. this gives it form. The shot from out of the front window shows the curved lines and gives the sub a 3-D look. 

Color: The red hue is a eye grabber. the value of outside of the sub lends closure to the vast darkness of the ocean. The light inside the sub has a very bright intensity. the mix of cool (blue) and warm (red) color is a unusual, this whole movie is a little unusual. 

Space: This particular frame is full of positive space. The shots outside the sub there is tons of negative space. this works for underwater shots because it gives us a feeling of how large the ocean is. 

The clip:

*movie was dedicated to Jacques Cousteau

Axioms of Web Design

http://www.wherecoolthingshappen.com/

After looking around the web I think this website is a great example of the Axioms of wed design. The home page is easy to navigate, and user friendly. The fall colors of the background image is a good example of continuity. while scrolling the page the image remains stationary. The home page is nice; however, i like the look of the TOP 20 tab. Once you click the TOP 20 near the top of the page you have 20 of the top cool things in a Strong Grid, the lines that separate the images are thin and equal throughout. In the lower right of the page you can get more information on the image and who's video/photo it is. Also when in the home page the inner-lower left is the where you click next to retrieve the next group of images. As far as intuitiveness you want to mouse over the images (its your instinctive self) and the pictures on the top 20 page move up to tell you more information about that particular cool think. Being affordable might not apply here. Greatest contrast might happen when switching from your idea of cool things that are happening. Like i mentioned before, this page is easy to navigate and could potentially consume many hours of you day. 

Personal viewing

I enjoy watching most of the GoPro videos, I really think the POV the GoPro offers works very well for small screens. When watching on a small screen in your hands the wide screen fills the entire screen. You really can see everything in frame, your eyes might shift from place to place, yet you see it all. With the large theater screen size, you need to involve your head, and you might miss something if the action is fast pace.

Rule of Thirds

The pictures above are mine, they show how the rule of thirds can be found everywhere we look. The rule of thirds is the knowledge of the nine squares that make up the grid in a single frame have a purpose. It could be conceived as the four points in the center of the picture taking up the grid, shown below

have a purpose, the grid shows us what to look for as we take a picture.

when we look at the boxed frame as we take a picture we should be aware that the box is in fact four lines. the points that should bring interest to the viewer are in the lines that make up the nine squares.

The rule of thirds gives us balance in the picture, we might have lots of negative space on one side of the picture that should only take up 2/3's the space of the frame, when looking at the rule of thirds. The other 1/3 of the picture should include; text, image, color, and substance that tells the story that we need to tell. This story should, in one frame, reach the audience you intend to reach.

Good Vs Bad design

The above coffee box is a good design.

• Law of Proximity

This Kopi Luwak coffee has a very small amount of coffee in the box. If the box was closed and you saw the metal plaque with the Kopi Luwak Coffee name and dark wood you might find it very elegant. Good craftsmanship in the box, easy to store on a shelf, or more likely get a stand and display it like it is a work of art. From a design stand point the symmetry and simplicity of the box implies class and wealth. However, once you open the box you might notice the bar of what looks like a Payday candy bar. It is not a candy bar rolled in nuts. It is the scatological step of the processes  to make this the "caviar of coffee".

The coffee bag above is a bad design.

The orange bag is a attention grabber and the name might have merit, but i would not pick this bag over the box above (if i was just choosing on design alone).  The contrast of black and orange make me think of a Jack-o-lantern. This looks like hundreds of other bags of coffee out there. If this was next to other bags on a shelf I might glance at the orange and move on. It really is a boring bag of coffee. This boring bag of coffee cost $150 per pound! The poo poo coffee cost $160 per pound! 

*Please do not buy the Kopi luwak coffee it is RARELY the real Civet coffee, and the treatment of the civet cat is pure cruelty. Along with the bad treatment of the animal the coffee is becoming way over priced because of the recent popularity of poo poo coffee.