Good Vs Bad design

The above coffee box is a good design.

• Law of Proximity

This Kopi Luwak coffee has a very small amount of coffee in the box. If the box was closed and you saw the metal plaque with the Kopi Luwak Coffee name and dark wood you might find it very elegant. Good craftsmanship in the box, easy to store on a shelf, or more likely get a stand and display it like it is a work of art. From a design stand point the symmetry and simplicity of the box implies class and wealth. However, once you open the box you might notice the bar of what looks like a Payday candy bar. It is not a candy bar rolled in nuts. It is the scatological step of the processes  to make this the "caviar of coffee".

The coffee bag above is a bad design.

The orange bag is a attention grabber and the name might have merit, but i would not pick this bag over the box above (if i was just choosing on design alone).  The contrast of black and orange make me think of a Jack-o-lantern. This looks like hundreds of other bags of coffee out there. If this was next to other bags on a shelf I might glance at the orange and move on. It really is a boring bag of coffee. This boring bag of coffee cost $150 per pound! The poo poo coffee cost $160 per pound! 

*Please do not buy the Kopi luwak coffee it is RARELY the real Civet coffee, and the treatment of the civet cat is pure cruelty. Along with the bad treatment of the animal the coffee is becoming way over priced because of the recent popularity of poo poo coffee.